Hot beverages can be big business for pubs and bars

Posted on 14th February 2017 in Schaerer

A coffee machine is fast becoming a back bar essential as customers are increasingly looking for good quality and variety when it comes to on-trade coffee.

Customers judge a pub or bar by the drinks it serves. They know exactly what good coffee should taste like, so it’s up to venues to supply this or risk being marked down for their poor service and losing their customers to the high street.

Coffee is increasingly popular, and the market is constantly growing. As coffee consumers become more aware of what is available and what they like, there is a greater demand for a wider range of coffees, including iced coffees and flavoured coffees. Specialist coffees are increasingly popular.

As well as popular coffee-based drinks operators should also ensure they offer an extensive hot and cold drinks menu to appeal to non-coffee drinkers, including milkshakes and hot chocolates. Having a single multifunctional beverage machine that can offer dozens of different drink variations at the touch of a button can help pubs and bars cater for all tastes.

Modern bean-to-cup machines are responsible for the expansion of good quality coffee into pubs and bars where previously it was a no go. They offer the ideal solution as you can get close to barista quality using relatively unskilled staff. As the technology continues to develop, it’s getting easier for operators to offer a more complex coffee menu as well.

If you are looking to serve quality coffee without any fuss then modern bean-to-cup machines are the answer. Caffeine’s Coffee Art machines make a coffee as close to a barista-brewed espresso as a push-button machine can get. Manufactured in Switzerland by market-leading bean-to-cup specialist Schaerer, the Coffee Art range is designed to deliver the best quality coffee fast.

It’s important to keep the machine and surrounding area spotless – it shows customers you care. The most vital training is to ensure the user knows how to clean and maintain the machine – the vast majority of breakdowns occur through poor maintenance and day-to-day cleaning of the machine.

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